pjur Superhero TV spot selected for "Cannes Lions International"
Автор: pjurusa
Загружено: 2011-06-22
Просмотров: 6383
Описание:
The new pjur Superhero TV commercial ran prime-time on RTL, probably the most well-known European television station. The way in which the product and its effects were shown in scenes of the everyday life, led to an introduction to the world's largest festival for creative brand communication.
This week the committee of experts will review the international submissions from advertising and marketing agencies worldwide. The focus will be on originality and creativity in brand communication.
The innovative idea for the TV commercial was conceived and translated by Publicis Brussels, the world's third largest advertising agency. The spot has a real chance of winning an award!
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