Speed Kills Marketing Ideas, But Friction Brings Back the Thrills | Rose-Colored Glasses
Автор: Content Marketing Institute
Загружено: 2025-09-08
Просмотров: 103
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Read more here: https://contentmarketinginstitute.com...
With generative AI, it’s never been easier to instantly turn insights into talking points, talking points into copy, and copy into multi-channel campaigns. But in the race to reduce friction in their reading and writing tasks, marketers are also shrinking the space that exists in between them — where thoughtful decisions are made, novel narratives are shaped, and learned wisdom is amassed. Robert Rose says that by optimizing for speed, marketers are sacrificing their ability to differentiate and innovate. Read this week’s Rose-Colored Glasses for his solution to this paradox.
📣So what do you think? Does faster production equate to better brand outcomes? Does friction serve a valuable purpose in your marketing processes? Let us know in the comments.
👀 Related: Should You Prioritize Speed or Agility? (No, They Aren’t the Same)
https://contentmarketinginstitute.com...
⭐️Sources: https://fortune.com/2025/08/18/mit-re...
https://martech.org/why-marketers-are...
https://www.forbes.com/sites/forbes-r...
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