The Hidden Role of Growth Ops in AI-Driven GTM Strategy

Описание: How do you introduce AI into your business without automating chaos? Melissa McCready—Practice Lead - Growth Operations at HLX—joins host Clark Newby to break down what it really takes to implement AI in growth-focused organizations.

In this episode of Tomorrow’s Best Practices Today, Melissa shares practical insights from the front lines of AI adoption and change management. Drawing on decades of experience across CRM, sales, and marketing ops, she walks through how AI is best used for automation, where businesses typically stumble, and why foundational data quality is non-negotiable. You’ll also hear how Melissa defines “Growth Ops” as a natural evolution of RevOps, and why it requires a broader view of business orchestration.

Whether you’re a revenue leader exploring how to use AI for efficiency, or an operator wondering what’s next for your career, Melissa delivers both frameworks and mindset shifts to guide the journey. From onboarding AI in small steps to understanding the root causes behind operational misalignment, this episode is packed with insights.
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00:00 – Teaching AI Like a PB&J: Why Instructions Matter
01:09 – Meet HLX: Growth Ops for High-Velocity Companies
02:34 – Where AI Fits in Go-to-Market Today
03:55 – AI Readiness: Enhancement, Not Replacement
05:23 – Start with Data: Structured, Unstructured, and Strategy
06:38 – Feeding AI: Analogies, Prompts, and Planning
10:32 – The Human Side of AI: Change Management and Trust
13:11 – Crawl, Walk, Run: Where to Start with AI Automation
16:37 – AI Metrics That Actually Matter to Business
19:04 – The Problem with “Just Adding AI” to Broken Ops
23:48 – What Is Growth Ops (and Why RevOps Isn’t Enough)?
28:16 – Career Advice for Future Growth Ops Leaders
35:25 – The Vision: RevOps Leadership Course and Certification

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