How to Turn Fulfillment into a Growth Engine | Patrick Allard

Описание: 🚀 Ready to transform your fulfillment strategy and unlock growth in the evolving e-commerce landscape?

Join Dan and Harshida as they sit down with Patrick Allard, President of Fulfillment Services at Essendant, to explore how he’s revolutionizing a legacy B2B distributor into a connected commerce powerhouse. Learn practical strategies on integrating technology, aligning fulfillment with customer success, and driving profitability across complex, multi-channel ecosystems.

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🎙️ What You’ll Learn:
• Defining and Implementing Connected Commerce Strategies
• Breaking Down Silos: Integrating Fulfillment, Tech, and Revenue Ops
• Leveraging Fulfillment as a Growth Driver Beyond Cost Containment
• Navigating the Complexities of Multi-Channel Inventory and Marketplaces
• The Realities and Opportunities of Amazon Seller Fulfilled Prime
• Key KPIs and Metrics that Link Fulfillment Performance to Business Outcomes
• Peak Season Planning Insights for 2024 and Beyond

📌 Episode Highlights:
• [00:00:00] Introduction
Meet Patrick Allard and get an overview of his career journey and current role at Essendant.
• [00:03:30] What Is Connected Commerce?
Patrick defines connected commerce and why it’s crucial for today’s omni-channel brands and retailers.
• [00:05:00] Overcoming Tech and Organizational Silos
Why integration of WMS, OMS, TMS, and customer systems is a must for a seamless fulfillment experience.
• [00:10:00] Shifting Fulfillment from Cost Center to Growth Lever
How Essendant aligns fulfillment with commercial goals to boost retention, conversion, and expansion.
• [00:17:30] Seller Fulfilled Prime: Challenges and Opportunities
Insights on why few 3PLs succeed here and how Essendant’s model stands out in the marketplace.
• [00:22:30] Tracking the Right KPIs in a Complex Fulfillment Landscape
Focusing on order promise, inventory health, and channel profitability to drive business outcomes.
• [00:28:30] Peak Season Predictions and Planning Advice for 2024
What supply chain leaders should expect and how to prepare for a smoother peak season.
• [00:31:00] Closing Thoughts and How to Connect with Patrick and Essendant

👍 Enjoyed this episode? Don’t forget to like, comment, and subscribe for more deep dives into logistics innovation and e-commerce fulfillment strategies!

Connect with Our Guest:
Essendant Fulfillment Services: https://www.essendant.com/
Patrick Allard LinkedIn:   / patrick-allard-04657111  

#ConnectedCommerce #FulfillmentStrategy #EcommerceLogistics #3PLInnovation #SellerFulfilledPrime #SupplyChainKPIs #PeakSeasonPlanning #Essendant