Yorkshire Tea 2024: IPA Brand Stories on Film
Автор: Institute of Practitioners in Advertising
Загружено: 2025-10-09
Просмотров: 280
Описание:
Telling the story of the IPA Effectiveness Awards 2024 Gold-winning 'Long-term brand building done proper' Yorkshire Tea case-study by Lucky Generals and Goodstuff Communications.
This film, in partnership with Thinkbox, reveals how Yorkshire Tea defied received wisdom about the merits of taking on bigger rivals and entrenched buying habits in a declining market.
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