Empathy: The Heart of Marketing (with Dr. Maria Camacho) Ep. 252

Описание: How important is empathy when it comes to marketing? Why do you sometimes need to actually meet your customers to create a great campaign?In today's episode, the team is joined by Dr. Maria Camacho to discuss this and more. Dr. Maria Camacho is a globally recognised expert in design thinking and strategic innovation, with 30 years of experience in academia, industry, and consulting. A PhD in Design Thinking and a former partner of Stanford’s flagship programs, she has shaped innovation at Frog, Westpac, and global organisations. Now, she runs an independent practice as a speaker, trainer, and mentor, helping leaders navigate complexity, drive change, and build cultures of innovation through human-centred design.Maria and the team discuss the importance of understanding customer needs, the role of human connection in business, and how empathy can lead to innovative solutions. Maria shares insights from her extensive experience in design thinking and provides real-world examples of how empathy can enhance marketing strategies. The conversation emphasises the need for authenticity and ethical considerations in advertising, as well as the creative potential that arises from a deep understanding of customers.To Contact Dr Maria:  / chapters00:00   Introduction to the Magical Learning Podcast03:31 Meet the Guest: Dr. Maria Camacho05:57 The Importance of Empathy in Design Thinking10:46 Human Connection in Marketing14:17 Empathy-Driven Marketing Strategies15:01 Case Study: Mustela's Innovative Approach20:02 Innovative Solutions for Parents21:57 Empathy in Understanding Client Needs23:02 Creating Value Through Client Connection25:59 The Ethics of Empathy in Advertising30:06 The Intersection of Empathy and Creativity31:32 Final Thoughts on Human Connection in MarketingAll Magical Learning podcasts are recorded on the beautiful lands of the Kulin, Ngunnawal and Wiradjuri nations, and we pay our respect to their elders past and present.As always, if you are having trouble, you can always send us a message.Listen to/watch this podcast here: ⁠⁠https://open.spotify.com/show/128QgGO... find out more about our free content, sign-up for future webinars as well as our other services, go to ⁠⁠https://magicallearning.com/⁠⁠ and sign up!You can also find us on our socials: Instagram: / magical_learning Facebook: / magicallearningteam Linkedin: / magicallearning Youtube: / @magicallearning Have a Magical week!