Lacoste - Timeless | Hand-picked by Good Ads Matter

Описание: Would you travel through time and space for love? Today we see an ad that tells of a love story across time and space. While the world continues to revolve and generations continue to thrive, some things remain unchanged. Lacoste brilliantly brought together both of these metaphysical elements to underline a single unvarying element - the classic lacoste polo shirt.

A neo-noir in itself, ‘Life is a Beautiful Sport’ is a cinematic fresco we do not get to see often in ads. Standing the test of time was not only the love budding between our protagonists but also the longevity and trust promised by Lacoste. As eras fly by while the man tries to pursue the woman, what stays the same is his 1933 polo shirt, still looking sharp!

With VFX that warped time and space and had us transfixed to the screen, this ad was not only an absolute visual delight to watch but also a very well thought-through and executed ad that integrated the history and longevity of the brand through a timeless love story!

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Country: USA

Brand: Lacoste

Advertising Agency: BETC Paris
Production Company: Wanda Productions & Academy Films
Executive Producer: Patrick Barbier & Simon Cooper
Film Producer: Romain Cavagnac
Director: Seb Edwards
Chief Creative Director: Remi Babinet
Creative Director: Antoine Choque
Cinematographer: Hoyte Van Hoytema
Post Production Company: Mikros
Editor: Russell Icke
Editing: Whitehouse Post
Head of Production: Fabrice Brovelli
Art Director: Aurelie Scalabre
Production Designer: Richard Bridgland
Copywriter: Olivier Aumard
Music Creative Director: Christophe Caurret
Sound Production: Green United Music

Cast: Damien Chapelle & Dorcas Coppin

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