What to Do When Your Game's Launch Signals Are Weak

Описание: If your game's launch signals are weak, there are still things you can do right now.

Colan Neese explains why a marketing plan must be flexible. He advises developers to be willing to experiment, whether that means quickly spinning up a new trailer or going back to the well and "tweaking and changing it again and again". He also stresses the importance of listening to your core community to guide your strategy.

Watch the full episode for the complete discussion:    • Why Game Launches Flop (And How to Avoid It)  

#GameDev #GameIndustry #MarketingStrategy #Leadership #ProjectManagement