Google AI Search & Ads HUGE Changes Affecting Your Business!

Описание: Google is rapidly integrating AI into both search and advertising, bringing massive shifts that will impact how your business is found online. In this video, we break down the latest changes to Google's AI Mode and how ads are evolving with new AI functionalities.

We'll cover:
• Google's AI Search Mode: What it is and how it's changing search results.
• AI in Google Ads: How generative AI, machine learning, and automation are revolutionizing campaign performance and user experience, including:
AI-powered campaigns like Performance Max and AI Max for Search.
Generative AI for creative asset generation.
AI for improved targeting and bidding with Smart Bidding.
• Brand Safety & Data Privacy: Google's efforts in these areas within the AI advertising ecosystem.
• Impact on Local Search & Visibility:
Decreased visibility for traditional local packs due to AI Overviews.
Reduced click-through rates.
The increased importance of being cited by AI Overviews.
Shifting focus from proximity to authority and content quality for ranking.
The crucial role of your Google Business Profile (GBP) and reviews.
Why intent-based optimization is key for conversational queries.
When location specificity still matters.

Stay ahead of the curve and learn what our marketing clients are doing to ensure they stay on top of these changes, rank higher, and get more calls!

#GoogleAI #AISearch #GoogleAds #DigitalMarketing #SEO #LocalSEO #PerformanceMax #AIAssistedAds #BusinessGrowth #SearchEngineOptimization