#35 Suz Bird | One Piece, Five Places: You don’t need more content. You need better repurposing.

Описание: In this episode of Digital Dominators, host Sooz Young and guest Suz Bird discuss the importance of effective content strategy over simply creating more content.

Suz shares her journey in marketing and how she helps businesses repurpose content to maximize visibility without burnout.

They explore the role of AI in content creation, the significance of authenticity, and the need for a mindset shift in approaching content marketing.

The conversation emphasizes understanding your audience, the importance of engagement, and practical tips for developing a sustainable content strategy.


EPISODE CHAPTERS


00:00 Introduction to Content Strategy and Repurposing
09:13 Suz Bird's Journey in Marketing and Content Creation
18:30 Understanding Content Strategy vs. Content Creation
27:46 Practical Tips for Effective Content Repurposing
28:36 Understanding Control in Marketing Strategies
30:46 The Importance of Audience Engagement
34:08 Repurposing Content Effectively
36:34 Creating and Splitting Long-Form Content
43:32 Authenticity in the Age of AI
51:58 Agility and Flexibility in Content Strategy


KEY TAKEAWAYS

– It’s not about creating more content, but using existing content effectively.
– Understanding your audience is crucial for content strategy.
– Repurposing content can save time and increase visibility.
– AI can assist in content creation but should not replace human touch.
– Authenticity is key in standing out in a saturated market.
– Engagement rates matter more than follower counts.
– Content should be a conversation starter, not just promotional.
– Business goals should drive marketing strategies.
– Experimentation is essential to find what works for your audience.
– Mindset shifts are necessary for effective content marketing.

RESOURCES SHARED

– https://www.birdandemmy.co.uk
–   / suzabird  
–   / birdandemmy  
–   / suz_a_bird  
–   / suz-bird  
–   / multiply-tech  


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