Using Generative AI to Better Understand B2B Audiences: from Topic Modelling to Text Classification

Описание: In this insightful talk by Lourens Walters, a Senior Data Scientist at Informa, unlock the power of Generative AI and Machine Learning to better understand B2B audiences. Learn how Informa’s IIRIS team manages data from over 2.5 billion customer interactions to promote 1.5K global trade shows. Discover how combining traditional ML techniques with cutting-edge Large Language Models (LLMs) is helping overcome challenges in audience understanding, from topic modeling to text classification.

Whether you're exploring the intersection of AI and NLP, or interested in the future of data science for marketing, this video offers valuable insights.

#MachineLearning #GenerativeAI #NLP #AI #DataScience #TextClassification #TopicModeling #B2BMarketing #LLM #DataEngineering #MarketingAI #DeepLearning #ODSC

Timecodes:
0:00 - Introduction
1:08 - The Informa Group Vision
2:50 - How can we better connect people with knowledge?
3:53 - Use case 1: Taxonomy mapping using LLMs
13:03 - Use case 2: Automated topic extraction
27:01 - Q&A

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