Google Merchant Center Attribute Rules & Custom Labels in 2025 Tutorial

Описание: 0:00 - Intro
0:35 - Modify Attribute Rules

Feed rules give you the ability to transform feed data to match product data specification requirements. Use feed rules to resolve errors and help us interpret the data in your feed. This video explains how to set up feed rules for your product data.

These feed rules are amazing for modifying errors relating to missing MPNs in Merchant Center. Additionally you can use them to modify or fix errors relating to missing colors. The final part of the video covers how to use custom labels for setting price based filtering in Google Ads.

Optimize your feed for better performance, data accuracy, and more effective product management.

The default rule is the rule Google assigns for each attribute in your feed by taking the value from either your supplemental or primary feed. If you’d like to customize the rule, you may alter how the attribute is defined.

More from Google on how to modify your Merchant Center Attribute/Feed Rules: https://support.google.com/merchants/...