87 Years in the making—an REI Color Story

Описание: Joyful, emotional, enduring. Colors have a way of evoking a deep emotional response. A green that makes you feel like it’s 1987 and you’re a kid again, wearing your mom’s hand-me-down long underwear and sleeping in a slightly smelly canvas tent. A Kodachrome red so vibrant it reminds you of tomato soup on a cold day. That’s exactly the sort of vibe Amanda Russell, senior manager for color and print at REI Co-op, was hoping to foster when she and her team created a new timeless color palette—REI Archive Colors—that they’ve developed for REI Co-op products.

There was a moment in time in the outdoor industry when color choice was very pragmatic, because you were very limited in terms of the resources that you had. Oftentimes that forced color choices. You look back and that sort of becomes your signature. For this color palette inspired by the REI Co-op Living Archive, the team surveyed every color-printed REI catalog since 1967, looking for sparks of joy and connection. From that work, the team narrowed down four color themes that seemed consistent and classic in outdoor gear across the years: red, blue, yellow and—of course—green.

Heritage-inspired, enduring, modern. Introducing the REI Archive Colors—a new forever color palette debuting in the Fall 2025 REI Co-op Campwell Collection.

Shop the Campwell Collection: https://www.rei.com/b/rei-co-op/f/pl-...

Become an REI member: https://www.rei.com/membership

This is an REI Co-op Studios production
Producer / Director: Amy Enser
Cinematography: Jonathan Houser, Amy Enser
Editor: Eric Munch
Executive Producer: Joe Crosby

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