How Short-Form & Microdramas Build Cultural Relevance | Prasanna Raman, ShareChat & Moj

Описание: Explore a compelling session on “Building Cultural Relevance Through Short-Form & Microdramas,” featuring Prasanna Raman, Senior Director – Client Relationships, ShareChat & Moj, at #e4mScreenage.

As short-form content continues to dominate consumer attention, ShareChat and Moj are tapping into local stories, community insights, and microdrama formats to help brands stay culturally rooted and emotionally resonant across Bharat.

This session delves into:
✔️ How short-form and microdramas strengthen cultural connection across diverse audiences
✔️ The role of regional content and creator communities in shaping brand narratives
✔️ How data-led insights help identify moments, moods, and cultural triggers
✔️ Why brands must embrace local storytelling to stay relevant in the digital era

A useful watch for marketers, creators, and brand leaders looking to understand how culture-led storytelling can power high-impact digital campaigns.

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#ShareChat #Moj #ShortFormContent #Microdramas #CulturalMarketing #CreatorEconomy #DigitalStorytelling #e4m