The Ultimate Guide to Real Estate Lead Generation for Agents [2024 list]

Описание: Generating leads is an essential part of every modern business and the Real Estate Industry is no different in this regard. Check The Ultimate Guide to Real Estate Lead Generation where we gathered different methods that every Agent can use: https://bit.ly/3uCVvjU

How to use custom landing pages? https://bit.ly/3nVgye6

Video Chapters:
00:00 Generating Leads in Real Estate
00:33 Referrals and Network
01:45 Landing Pages - Home Valuation & Luxury Listings
02:45 Community Pages - Pages Optimized for Google Search Keywords

Here are the top 3 real estate lead generation methods. Check the link above to find all 19 sources.

#1. Referrals
41% of buyers used an agent that was referred to them by a friend, neighbor, or relative and 12% used an agent that they had worked with before to buy or sell a home. Another important finding was that 63% of sellers found their agent through a referral from a friend, neighbor, or relative or used an agent they had worked with before to buy or sell a home.

Past buyers and sellers are the best sources of quality leads according to Cloze. The convention ratio for past sellers is 4 to 1 in opposition to 2000 to 1 from cold mailing. That's why you should build and nurture your network.

#2. Landing Pages
Many realtors struggle with converting PPC traffic which spirals the feeling that you are wasting money. The reason for that is the fact that in many cases Agents and Brokers send traffic to websites that are not optimized to capture emails and generate phone calls. The best way of turning this around is to use custom landing pages that are designed for lead capture.

In our guide, we have listed many forms of real estate landing pages that you can utilize. My favorites are Home valuation landing pages and Luxury listings.

#3. Community Pages
When a house buyer is moving into a new area, they’ll likely carry out extensive research about the whole community as well as the real estate market. That’s where community pages come in.
You can cover the topics of Demographics, Local Schools and colleges, transportation, or restaurants. Remember to optimize your web pages for different keywords, so they show up in Google search results.

#Placester #LeadGeneration #Referrals