Philips - Magnavox Brand National Advertising featuring John Cleese
Автор: Paul Fredrickson
Загружено: 2021-07-04
Просмотров: 415
Описание: John Cleese starred in our campaign to reposition the Magnavox brand image from "just a TV" brand to a wide-ranging consumer electronics brand which was coordinated with a highly successful major multi-category product placement merchandising strategy across multiple channels of national retail distribution. This drove a major increase in market share, revenues and profits for Philips in the US.
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