Diffusion of Innovation Theory
Автор: Media Studies
Загружено: 2020-10-07
Просмотров: 297
Описание: This lecture talks about the Diffusion of Innovation Theory given by Rogers. It talks about elements of diffusion, stages of diffusion, factors affecting diffusion, and limitation of this theory. This theory was one of the important theory of the Dominant Paradigm popular in the 1960s.
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