GERETY TALKS: With Andrea Siqueira

Описание: Gerety Talks with, Andrea Siqueira, Diretora Executiva de Criação, BETC São Paulo

Named for Frances Gerety, the copywriter who in 1948 coined the slogan "A diamond is forever"
The Gerety Awards marks the first time that a jury has been brought together to select the best in advertising — all advertising, not just advertising made for women — through the female lens. Studies show that women make up to 80% of all purchasing decisions globally, so it creates a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held. Brands from a range of industries and persuasions have been rewarded and are a testament to the discernment of a diverse and qualitative jury.

GERETY TALKS: Just like the award show, the Gerety Talks series puts some of the marketing and creative industry’s true changemakers in the spotlight - and at the center of the conversation - with the aim to drive progress within the industry on a global scale. The series will bring together agency and brand leaders from around the globe for a refreshing take on what female leadership looks like. Gerety Talks premieres on Facebook, IG TV and YouTube every Tuesday at 17:15 CET.


GERETY TALKS: With Andrea Siqueira

Andrea is passionate about creating relevant ideas that either makes her laugh or proud.

2019 was a golden year as head of Creative of BETC São Paulo. They scored high at Cannes Festival, one of the projects was one of the top 5 Brazilian projects awarded in Cannes and, for the first time BETC São Paulo ranked top 14 agency by region on Cannes Lions Creative Report.

She has been voted The Best Creative of The Year 2019 by Prêmio Caboré, Top 5 Creatives of the Year by PropMark Newspaper, Top 10 Creatives of The Year by Meio Mensagem.

She was also a Speaker at Cannes Festival 2019, Cannes Lions E-Commerce Jury in 2018, Gerety Award Executive Jury in 2019, One Show Digital Jury 2019, Lisbon Ad Festival Digital Jury 2019, D&AD Jury 2020 and 2017, Clio digital Jury 2017, among great others.

Before joining BETC, she was the ECD of ISOBAR Brazil, part of Dentsu Aegis Network, creative director at DDB Africa Zero, creative director and senior copywriter at JWT and junior copywriter at DM9DDB, where she met Erh Ray, CEO and founder of BETC Sao Paulo, in the beginning of her carreer.

She has experienced both global and digital networks and her work has been awarded at Cannes, D&AD, Clio, Clio Sports, FIAP, NY Festival, and important local awards.

Along her career, she has been lucky to work with wonderful people and wonderful clients PEPSICO, HERSHEY'S, PUMA, CITROEN, PEUGEOT, RECKITT, SAMSUNG, NIVEA, JOHNSON&JOHNSON, NOKIA, UNILEVER, BAYER and many more.

She has 2 beautiful kids that wait for her, everyday, to read with them before bedtime.