EP. 127 Beyond the Dashboard: Metrics That Actually Drive Business Growth w/ Cody Wittick @ Kynship

Описание: Trevor Crump and Mark Goldhart welcome Cody Wittick, co-founder and co-CEO of Kynship, to discuss the evolving landscape of e-commerce marketing. They dive into the pitfalls of over reliance on ROAS metrics, the importance of cohort data, and why single-channel agencies need to pivot or perish. The trio shares insights on the future of agencies, the impact of AI on marketing, and why "ugly ads" might be the key to driving business forward. Cody challenges conventional wisdom on attribution tools and offers a fresh perspective on setting realistic business goals.

Follow Cody Wittick and Kynship on social media for more insights into e-commerce growth strategies and marketing trends.

Cody Wittick Instagram: @codywittick

Kynship Instagram: @kynshipco

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Chapters:

0:00 Intro
3:20 Agency vs. Brand Dynamics
6:45 Background and Expertise
9:38 ROAS and CPA Metrics
13:18 Marketing Metrics Discussion
17:05 Black Friday Strategy
20:09 One Day View and Attribution
23:50 Cost Controls and Performance
27:05 Marketing Strategy Discussion
30:28 Ad Strategy Discussion
33:54 Marketing Strategy: Increasing Chances for Success
36:41 Value of Marketing Tools
40:13 Attribution and Consideration Cycle
43:33 Surveys and Attribution
47:45 Music Discussion: 'Stairway to Heaven' and Smash Mouth
49:33 Brand Growth Stress and Efficiency
52:50 Expectations Shift: Facebook Impact
56:12 Google and Demand Capture
1:00:15 AI and Model Creation
1:05:50 Focus on Proven Channels