Ep 12 | One in a Billion | How DeoDap Overcame E-commerce Challenges | DeoDap x Kapil Thirani

Описание: From failed products and credit card debt to targeting ₹150 crore in FY26, this episode reveals the real story behind DeoDap.

In this episode of One in a Billion, Kapil Thirani sits down with Samir Rajani, Founder of DeoDap, to unpack his journey inside the marketplace ecosystem. After burning capital on manufacturing experiments, Samir realised he wasn’t meant to build factories; he was meant to build distribution.

He explains how simple margin math, Excel clarity, and trust helped him convince manufacturers to move online. Instead of chasing exclusivity or high profit per product, DeoDap built a rare group buying model powered by 25,000 active wholesale partners.

Today, the company runs 8,000+ unique products, employs 700 people directly, and is scaling toward a ₹150 crore target; all while staying asset-light and disciplined.

A sharp, honest conversation about rejection, resilience, marketplace economics, and building scale the practical way.

00:00 Coming Up
01:17 Introduction
01:55 Business objective and how DeoDap started
06:09 The journey into e-commerce
10:12 Transitioning from a consultant to an entrepreneur in 2015–2016
16:09 The decision to start a business and overcoming initial challenges
20:48 Convincing manufacturers to embrace marketplaces
25:47 Implementing the group buying business strategy
30:57 Growing a seller’s community through marketplaces
32:59 Selecting the perfect category to sell in the marketplace
37:37 Testing products and innovating for customer value
42:05 Scaling the group buying network and evolving the business model
44:31 Product expansion: How many products does DeoDap offer today?
47:29 Expanding the business and strategising for growth
51:06 The impact of AI on SMEs
53:06 Leadership principles that drive business success
54:47 Does quick commerce disrupt the e-commerce seller ecosystem?
55:53 Future goals: What should DeoDap integrate and where will it be in 5 years?
01:00:01 Final thoughts

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