Plain Language Standard ISO 24495: Making Communication Clear in the Age of AI with Frances Gordon

Описание: In this episode of Exploring Standards, host Jess sits down with Frances Gordon, a content strategist and plain language expert who has been a contributor to ISO 24495 - the international plain language standard. With nearly three decades of experience, Frances shares insights from the recent Brussels Plain Language Experience and breaks down what plain language truly means beyond just "simple words."

We explore:
The comprehensive definition of plain language (wording, structure, AND design)
How plain language is more than a checklist and addresses how AND what you communicate
The upcoming requirements standard in development
Plain language's critical role in the age of generative AI
How ISO 24495 helps financial services meet consumer duty requirements
Why terms and conditions deserve special attention
Real-world case studies showing business benefits

Frances offers practical guidance on using AI tools responsibly for plain language work, emphasising that while AI can help scale processes, it cannot replace human expertise in understanding audiences, context, and regulatory requirements. She also discusses the ethical dimensions of plain language and why it's essential for vulnerable populations.

Guest: Frances Gordon, Content Strategist at Narratology and ISO Plain Language Standards Expert

Resources mentioned:
ISO 24495 Plain Language Standard
Plain Language Association International (plain language organisation)
"Writing for Dollars, Writing to Please" by Joseph Kimble
Cooley Law School plain language resources
Clarity International (plain legal language organisation)
Contact Frances:

Frances Gordon - Narratology
www.narratology.co.uk
Plain language assessment tool | Narratology

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