How To Leverage Video In Your Business - Kapwing Cofounder Shares Insights

Описание: In this episode of *The Rundown with Ramon*, Ramon Ray sits down with Julia Enthoven, CEO and cofounder of Kapwing, to talk about how video creation has changed—and why it’s now a core skill for entrepreneurs and small business owners. The conversation focuses on practical realities, not hype: how founders can use video without big teams, expensive equipment, or complex software.

Julia explains why cloud-based video editing is lowering barriers for small businesses, making it easier to collaborate, repurpose content, and stay consistent. They discuss the real role of captions in keeping viewers engaged, why short-form and long-form video serve different business goals, and how entrepreneurs should think about distribution without burning out.

The episode also explores how Kapwing grew through SEO and content, what still matters in search even as AI tools change discovery, and why focusing on value—not trends—remains the smartest long-term strategy.

This is a grounded, tactical conversation for business owners who know video matters but want clarity on how to use it effectively without overcomplicating their workflow.

*Key topics covered*

Why video is becoming a basic business communication skill
How cloud-based editing removes hardware and access barriers
Caption strategies that improve watch time and clarity
Short-form vs. long-form video for growth and trust
Simple platform strategies for small teams
SEO, AI search, and content that compounds over time

Perfect for entrepreneurs, creators, and small business owners looking to use video more strategically—without chasing every new platform or trend.