Measuring What Matters - LinkedIn Ads New Measurement Tools

Описание: Join us in this episode of LinkedIn Ads Radio as we delve into the dynamic realm of marketing measurement and privacy with Johanna Kimura and Jae Oh from LinkedIn. Discover their insights on recent developments in enabling marketers to measure the impact of their efforts effectively, the integration of third-party tools with the LinkedIn API, and the broader industry landscape of tracking and privacy.


More Topics We Discussed In This Episode:

• Recent Developments in Marketing Measurement
• Integration of Third-Party Tools with LinkedIn API
• Changes in the Industry Landscape: Tracking and Privacy
• Impact of Regulatory Changes (CCPA, GDPR) on Digital Marketing
• Innovation in Response to Privacy Changes: AI-driven Optimization, Clean Rooms
• Challenges for B2B Marketers: Long Sales Cycle, Data Connectivity
• Leveraging First-Party Data for B2B Marketing Success


Timestamps:
0:20 Measuring b2b marketing campaigns with LinkedIn API and third-party tools.
4:50 Privacy changes impacting digital marketing, with a focus on LinkedIn's first-party data advantage.
8:44 LinkedIn's approach to measuring b2b marketing campaigns, including the importance of attribution modeling and using data to optimize performance
14:54 LinkedIn marketing analytics tools for B2B campaign optimization.
17:37 Using measurement products to optimize campaigns and improve data connectivity.
20:53 LinkedIn advertising, targeting, and measuring campaign effectiveness.
24:53 LinkedIn measurement and privacy, with tips for marketers.

#MarketingMeasurement #PrivacyLandscape #LinkedInAds #B2BMarketing #regulatorychanges #DataPrivacy #DigitalMarketing #AI #CleanRoomAnalytics #thirdpartyintegration


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