ATM24 | Cultural Crossover Going Beyond Single Dimension Partnerships
Автор: All That Matters
Загружено: 2024-10-09
Просмотров: 1494
Описание:
Consumers now demand more of brands, especially when it comes to connecting with their passions and more than ever brands understanding how to go beyond the one passion vertical of a typical partnership. There is much to explore and navigate to ensure the content and experience hits right. So whether its sport, fashion, food, travel, music or technology, our panel of leading industry experts will explore this intersection of passions, and discover how your brand can play smarter culturally.
Speakers:
Edward Bell, General Manager Brand, Insights and Marketing Communications, Cathay Pacific Airways
Teejae Sonza, Senior Director, Marketing, Coca-Cola ASEAN and South Pacific, Coca-Cola Far East Limited Inc
MOD - Charlotte McEleny, PR and Marketing Director, Monks
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