The hidden drivers enabling the circular economy

Описание: What do some of the more surprising stories of scale teach us about implementing the circular economy?

In this episode of the Circular Economy Show, Fin is joined by Rachel O’Reilly, Global Human Sustainability Design Director at Accenture, to discuss their upcoming report. The report, titled ‘Circularity is Working’ provides direction on how to improve the consumer adoption of circularity.

From musicians in Liverpool reinvesting savings from second-hand instruments, to informal sharing systems in Hamburg, the conversation explores businesses and communities where circularity is succeeding. Rachel shares insights into the hidden drivers of circularity and explains why they could be the secret to normalising, embedding, and scaling circularity.

If you enjoyed this episode, then please share with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube. The report will be attached in the show notes upon its release in Spring 2026.

#circulareconomy #podcast #narrative

00:00 - 00:51 Intro
00:51 - 04:41 Introducing 'Circularity is Working'
04:41 - 06:35 Liverpool musicians & the personal economics of circularity
06:35 - 08:43 Rethinking measurement & long-term resilience
08:43 - 13:19 The power of social infrastructure
13:19 - 14:44 What can we learn from localised solutions?
14:44 - 16:43 Are We Underestimating People?
16:43 - 21:46 Narrative and the circular economy
21:46 - 24:15 Outro
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Thank you for watching this video. The Ellen MacArthur Foundation is an international charity whose mission is to accelerate the transition to a circular economy in order to tackle some of the biggest challenges of our time, such as climate change, biodiversity loss, waste, and pollution.

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