EP.05 | Hasan Zamir: Building Frequency from Family Home to UK’s Fastest-Growing Activewear Brand

Описание: In this episode of The Brand Central Podcast, we sit down with Hasan Zamir, founder of Frequency, one of the UK’s fastest-growing lifestyle and activewear brands. Hasan opens up about his journey from Jaguar Land Rover shifts and DJ sets, to building Frequency from his living room with his family, and scaling it into a nationwide brand.

We talk risk-taking, authenticity in branding, community impact, family sacrifices, and lessons learned along the way. This is a must-listen for anyone building a business, brand, or movement.

Timestamps:
00:00 – Intro & Hasan’s biggest achievements so far
03:20 – Early life, family background & entrepreneurial sparks
12:15 – From Jaguar Land Rover & DJing to starting businesses
17:10 – The moment Frequency was born
20:00 – Family involvement & building from the living room
23:00 – Frequency Fitness to Frequency Lifestyle
24:30 – Taking risks with kids & mortgages
31:10 – Work-life balance, homeschooling & family pressures
35:15 – Passion project to serious business
39:00 – Scaling production & keeping Frequency unique
44:00 – Standing out in the activewear industry
45:20 – Financial lessons: cashflow, investment & growth
47:30 – Bringing Mark Scanlon & Tony Bellew on board
50:00 – Community, authenticity & brand culture
53:00 – Looking to the future: new products & innovation

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