Interview | Tricia Miller, Coupa: The Transformative Potential of AI and Data in Procurement

Описание: Tricia Miller was attracted to Coupa because she believes procurement, as a function, has massive potential in an organization, a potential that is not yet fully understood. Technology is essential for organizations to digitize their procurement function. Coupa stood out for its innovation, commitment to customer value, and a forward view of how AI and data are going to transform the function.

With tech companies like Coupa rolling out innovations at a faster pace than ever before, Tricia's vision is to ensure customers are brought along on that journey and understand how these new technologies solve their business problems.

As tech delivery and innovation become easier, there is a risk that customers will get lost if they are not able to keep up or see the value in consuming the new technology. Tricia aims to generate discussions among customers and prospects that help them see the business problem an innovation will solve, rather than just the innovation itself.

The realization that they were not just deploying solutions for workflows, but were deploying solutions to generate outcomes and data to feed those outcomes, fundamentally changed how they digitized and drove adoption.

Coupa provides not just data from a customer's own systems, but also the $8 trillion worth of ethically sourced data they have across all their customers. This data is used to generate AI and outcomes for their customers, which has limitless potential. When properly done and adopted, this will allow procurement functions to move away from transactional opportunities and fundamentally move to the value-add opportunities they have been aspiring to for years.

Tags
Procurement, Coupa, AI, Data Transformation, Digital Procurement, Business Outcomes, Value-Add Procurement, Customer Value, Supply Chain Management, Enterprise Software, Technology Innovation

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