Yellow Tail's Winning Formula in the Canadian Market
Автор: Our City Tonight Wine and Dine
Загружено: 2026-01-02
Просмотров: 4
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In this exclusive interview, we sit down with Joel from Dandurand, and Libby from Casella Family Brands, to explore the remarkable success of Yellow Tail — one of the most recognized and best-selling Australian wine brands in the country.
Dandurand is known for promoting and distributing premium wines and spirits with a strategic focus on building category leaders. In this conversation, Joel shares insight into what makes Yellow Tail such a standout success in the Canadian market — from brand positioning and consumer appeal to market strategy and long-term growth.
In this interview, we discuss:
• Why Yellow Tail continues to resonate with Canadian consumers
• How Dandurand builds and supports category-leading wine brands
• The evolution of Australian wine in Canada
• What retailers, hospitality professionals, and consumers can learn from Yellow Tail’s success
Whether you’re in the wine industry, hospitality, retail, or simply enjoy learning what goes on behind the labels you see on store shelves, this conversation offers a valuable perspective into how global wine brands succeed in Canada.
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