Why I Rebranded (and How to Name or Rename Your Business)

Описание: Thinking about naming your business or rebranding — but worried about getting it wrong?

In this episode, I share the full story behind my rebrand to Your Birth Biz and talk honestly about how to name (or rename) your business in a way that feels aligned, sustainable, and future-proof — especially if you work in birth, postpartum, or another care-based profession.

I take you behind the scenes of my own journey, from naming my antenatal education business My Baby Beginnings, to creating The Pregnancy & Postnatal Entrepreneurs Collective, and finally stepping into the clarity and confidence of Your Birth Biz.

This conversation covers the real tension many self-employed birth workers face: choosing between a strong brand name and an SEO-friendly business name — and how fear, people-pleasing, and a desire to “include everyone” often shape our decisions more than we realise.

Whether you’re just starting out or wondering if your current business name no longer fits, this episode offers practical guidance and reassurance that you’re allowed to evolve.

In this video, you’ll learn:

How to name your business when you’re starting out

The difference between a brand name and an SEO-friendly business name

Pros and cons of using your name vs a descriptive business name

Why your business name doesn’t have to last forever

Signs it might be time to rebrand

Why I rebranded to Your Birth Biz

How to make naming and rebranding decisions without fear

This video is especially for:

Doulas

Lactation consultants (IBCLCs)

Antenatal and childbirth educators

Postnatal doulas

Birth workers building sustainable businesses

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