What the Hell Effect: The REAL Reason You Often Binge on a Bad Habit

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Want to avoid the binging behavior that happens when you slip up with a bad habit you're trying to break?

If so, there is a dangerous concept known as the “what the hell effect,” which is disussed in the book "Willpower: Rediscovering the Greatest Human Strength" by Roy Baumeister & John Tierney:

The what the hell effect often causes you to binge on the specific habits you’re trying to change: eating, saving money, limiting alcohol consumption, shopping, gambling or even an addiction to Facebook.

This issue happens after your willpower breaks and you indulge yourself. What usually happens afterward, is you probably told yourself something like:

“What the hell! I've already screwed up, so I might as well enjoy my failure and eat more.”

So in this video, we will define the “what the hell” effect and then I will give you 5 simple strategies you can use to overcome this negative mindset.

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RESOURCES:
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