Why Are Featurettes So Important for SEO?

Описание: TEPSBEST Marketing Director, Carolyn Walker, and SEO Specialist and Web Developer, Nate Lopez chat about the importance of featurettes on popular search engines, like Google.

Featurettes are when your website pops up on search engines, like Google, when a consumer asks a specific question. In fact, your website will earn a special spot on the search page that will overall increase the traffic on your website.

Why are featurettes so important to your business?

Say that a consumer has a question that they type into Google. For instance, what are the best restaurants near me? Google will not only populate an answer for the question, but attached a website that answers it as well. This is important because having a featurette gives your business huge real estate on Google.

With this, you have to make sure your content actually answers that question specifically. Go into detail on any possible answers so that they don't scroll past to find more information. If you have a solid answer, the chances of them clicking to view your website is increased by 75%. I mean, if their question is answered right away, why would they scroll past?

Overall, your main goal should be to get a featurette and optimize your website so that when you ask a question, your answer is number one. If you need more convincing, a featurette is the biggest real estate value for both overall SEO and local SEO.

Don't know what answers you can provide your potential leads? Schedule a FREE digital audit consultation with Nate at the link below!

https://www.tepsbest.com/free-digital...

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