Full Google Analytics 4 Server Side Tracking Set Up (From Scratch)

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Third party cookies are disappearing, regulations are getting stricter. As a result, tracking data and conversions is becoming increasingly difficult. It's a new reality that companies and marketers worldwide are grappling with: That is where server side tracking coms in. In this video i will give you a full Google Analytics 4 Server Side Tracking set up guide from scratch.

We cover the essentials, including how to set up a Google Tag Manager account and integrate Google Analytics, moving onto more advanced topics like server space rental and configuration. This series will help you adapt your tracking strategies to meet modern challenges, ensuring comprehensive data capture for events like 'add to cart' and 'purchase'.

Explore how server-side tracking can improve your website's performance and data accuracy while ensuring compliance with privacy regulations. Learn about the advantages of using TAGGRS for server hosting, providing a smoother and more scalable solution for your tracking needs.

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Chapters
00:00 Introduction
01:30 What is Server Side Tracking
02:53 Before you start
03:13 Web vs Server container
03:55 1: Set up data stream to Google Analytics
08:53 2: What events do I need?
09:59 3: Set up a data layer
14:05 4: Create GTM Events
17:34 5: Test Events in Preview Mode
18:48 6: Set up server hosting
25:40 7: Send data from web tot server container
27:21 8: Configure Server Container
28:51 9: Test Server Preview Mode
32:36 Outro

Key Points:
Introduction to server-side tracking and its significance in the current digital environment.
Guidance on setting up Google Tag Manager and Google Analytics from the beginning.
Information on the benefits of using TAGGRS for server rental, enhancing data collection, and ensuring GDPR compliance.
Detailed instructions on configuring GA4 in both the web and server containers for thorough tracking.

🏷️ Hashtags:
#TrackingSuccess #ServerSideTracking #GoogleAnalytics4 #WebAnalytics #TAGGRS #GoogleTagManager #SetupGuide #GA4ServerSideTracking