How to Create Gamified Loyalty Programs That Work w/ Yu-kai Chou

Описание: In this session, Enable3.io partnered with Yu-kai Chou — the world’s leading gamification expert and best-selling author — to unpack key gamification principles and proven strategies for driving loyalty, along with real-world success stories.

👉 Watch to learn
The importance of gamification for loyalty programs. Why discounts & badges aren’t enough for loyalty.
How to apply the 8 Core Drives of Octalysis to build habit-forming loyalty
Real-world success stories: LATAM Airlines, Porsche, La Quinta Hotels
Actionable tips for marketers, product teams, and solopreneurs

🎤 About the speaker
Yu-kai Chou is a global behavioral design expert and creator of the Octalysis Framework, used by brands like Google, Tesla, Uber, and LEGO. He is also the author of Actionable Gamification, referenced in over 2,200 academic publications.

🔗 Helpful links
Learn about Enable3 loyalty gamification solutions: https://enable3.io
Check out our 2025 loyalty gamification guide https://enable3.io/blog
More from Yu-kai Chou: https://yukaichou.com

00:00 Human-Focused Design vs Function-Focused Design
04:13 Intro to The Octalysis Framework
09:49 Core Drive 1: Epic Meaning & Calling, and how it’s used by Tesla to build loyal fanatics.
15:05 Core Drive 2: Development & Accomplishment: daily engagement example from Porsche.
21:02 Core Drive 3: Empowerment of Creativity & Feedback
23:15 Core Drive 4: Ownership & Possession; how Porsche Loyalty Program uses it to drive long-term commitment.
25:23 Core Drive 5: Social Influence & Relatedness
28:11 Core Drive 6: Scarcity & Impatience: loyalty sign-ups growth example by LATAM Airlines.
33:56 Core Drive 7: Curiosity & Unpredictability; how La Quinta Hotel uses curiosity & unpredictability to drive hotel purchases.
36:54 Core Drive 8: Loss & Avoidance; viral referrals strategy by La Quinta Hotel.
39:31 Left Brain vs Right Brain Core Drives
44:18 White Hat vs. Black Hat Core Drives
55:49 Q&A