Optimize Your Marketing Strategy With Social Proof

Описание: In this webinar, we are joined by Trustpilot and Glasses Direct to discuss 6 tactics to optimize your marketing strategy and engagement using personalization and social proof.

We'll cover:
Why is a personalization and social proof strategy important?
3 tactics to improve CX
3 tactics to build trust and urgency
Case study overview from MyOptique Group

#SocialProof #Personalization #Trustpilot #GlassesDirect #personalization #MarketingStrategy

▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬

00:00 - Intro
01:11 - Why is personalization so important?
02:25 - Tactics to improve CX
02:30 - 1. Learn about your customers, make their lives easier
05:52 - 2. Show you're listening
08:59 - 3. Anticipate customer needs, automate personalized content in real-time
10:55 - 4. Social proof at the top of the funnel
14:00 - 5. Social proof mid funnel. Search, social and testimonials
15:49 - 6. Social proof at the end of the funnel. Category and product pages
17:15 - Glasses Direct case study
25:40 - Takeaways
26:14 - Q&A

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▬ About Fresh Relevance ▬▬▬▬▬▬▬▬▬▬▬▬

#freshrelevance helps marketing, CRM, eCommerce and merchandising teams deliver personalized customer experiences across web, email and app with an extensive set of solutions, integrations and intuitive UI. Our versatile personalization and decision engine integrates with your stack and can be used across teams. We enable you to design and execute highly effective personalization campaigns from start to finish - no technical expertize needed. Functionality includes cross-channel experiences, product recommendations, triggered emails, behavioral targeting, social proof, testing and optimization and much more.

Website: https://www.freshrelevance.com/solutions

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