Sell Back Time: Building Infinity Property and Lifestyle on Kindness

Описание: What started as a Dubai work trip that went wrong became the moment Katie and Emma decided to start their own company.

Katie has spent 27 years in property. Emma joined her as an assistant. When the company they worked for wasn’t legit, they walked away and built Infinity Property and Lifestyle — a service built to give high net worth clients their time back.

“Just be you and be happy and if it means you've got to take a really big risk, just do it.” — Katie

This isn’t just a property story. It’s a lesson in building a service business with boundaries, patience, and a clear promise.

Key insights for founders:
Sell an outcome, not a list of tasks. Time is the real product.
Hire before you start letting clients down. Capacity protects trust.
Choose clients carefully. Culture is built through boundaries.
Move from sales speed to service patience when the work is personal.
Build a network of contacts so you can solve problems fast.

Katie’s message to the world? Be yourself and take the risk.

Where do you need to protect your standards before you scale?

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