The Real Job Your Clients Are Hiring You to Do

Описание: In this episode of Heart Centered Marketing, Joey Ragona reveals why clients truly hire you—not just for your services, but for the relief, progress, and freedom those services bring. Joey explores the job-to-be-done (JTBD) concept and explains why understanding your dream clients' deeper needs and desires matters. You'll discover how to stop competing on features and price by grasping what truly compels clients to choose you. This episode covers functional, emotional, and social jobs, with practical examples for marketing coaches, program builders, and more. Transform your marketing message to connect with clients on a deeper level and make your business stand out.

00:00 Introduction and Welcome

01:12 Understanding Your Dream Clients

02:42 The Concept of Jobs to Be Done

10:21 Functional, Emotional, and Social Jobs

13:56 Applying the Jobs to Be Done Framework

22:25 Conclusion and Next Steps

If you like this episode and would like more information about how to market and grow your business so you can attract and convert dream clients, visit
https://strategicbusinessacademy.com/...

Joey Ragona can be found at:
https://strategicbusinessacademy.com/

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