How to measure sentiment in social media? 🙂😐🙁

Описание: Learn how to measure sentiment in social media. From collecting the social media data you need down to analyzing sentiment. How to do social media sentiment analysis? / Next video: "How to increase engagement and get more followers on Twitter?"    • How to increase engagement and get more fo...  


#ChiaExplains how to measure sentiment in social media

00:00 Intro: How to measure sentiment in social media
01:03 Social media sentiment analysis data (example)
01:26 How to collect data for social media sentiment analysis
💪 Manually, by writing code in Python
🦾 Automatically, by leveraging the power of media monitoring tools for sentiment analysis, such as Brand24 👉 http://bit.ly/47_Brand24
02:24 Social media sentiment analysis: What do you want to analyze?
03:07 Analyze sentiment over time
03:48 Social media reach + sentiment analysis = how to identify urgent social media and PR situations.
🤓 Learn more about social media reach here 👉 http://bit.ly/Social-Media-Reach
04:54 Social media sentiment analysis: How to benchmark and compare sentiment
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Hey, it’s Chia from Brand24 and... I got another request from you guys earlier, to make a video with practical tips on social media sentiment analysis… so that’s what we’re going to do today. I’m actually a little late with this one, sorry that it took me so long to finally get to this topic guys! I kind of went a little Twitter-crazy lately, but we’re going to put a pin in that for a minute and move on to take a closer look at sentiment analysis… more specifically, how to measure sentiment on social media.

And we’re going to start from… the end. So, I don’t know about you, but I find that it can be really helpful to work backwards sometimes. That’s why I’m going to start by showing you the results of this quick little sentiment analysis that I conducted just now to measure how consumers feel about phones with foldable screens (so not a flip phone, but those phones with screens that you can actually fold in half like the Galaxy Fold or the Surface Duo).

We can see that there is some negative sentiment in the data, so not everybody’s crazy about that kind of technology… though, ideally, we’d want to continue analyzing sentiment over a period of time until we have enough data to establish a relevant baseline and determine acceptable and unacceptable levels of negative sentiment towards a product (like foldable screens) - or for sentiment towards your brand!

Now, as requested, I’m going to share some practical tips on how to do all this today, including: (1) how to collect the data you need and (2) how to measure sentiment on social media.

So, in order to analyze sentiment on social media or anywhere, you need to have a working dataset (I mean, you gotta have something to analyze, right?). In terms of social media sentiment analysis, we’re looking for public online discussions or mentions of a particular keyword or phrase in social media, and I’m going to show you how to collect that data.

So, if you have some programming skills, then you can even do this manually by writing code in Python or R to collect data on social media platforms like Twitter and then analyze that for sentiment. That’s one way to do it… but even if you don’t possess the coding skills for that, you can still collect data and conduct social media sentiment analysis by using a media monitoring tool like Brand24.

The first thing you have to do is decide what kind of data you want to collect: you might want to monitor (1) mentions of your brand to do online reputation management, (2) track public discussions about specific topics for market research, or monitor (3) hashtag performance to measure the effects of a social media campaign...

I was kind of curious to see how people are reacting to phones with foldable screens (to me, they just seem so fragile and kind of extra), so I decided to collect data on the “Samsung Galaxy Z Fold 2” by monitoring mentions of that phrase on the Internet. As you can see, we collected a lot of data from social media platforms like Twitter, YouTube, Instagram - and beyond...

So, one of the benefits of using a media monitoring app like Brand24 (apart from not having to write any code), is that sentiment analysis is completely automated, and we can look at the data from a couple different aspects. First...

... more tips on how to measure sentiment in social media inside the video!
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#Brand24 #SocialMedia #SentimentAnalysis