How STRATA Solves Location Intelligence

Описание: This video shows the break-through of STRATA - how it uses supply and demand within a system of trade area layers to model consumer buying behaviour across multiple trade areas. It doesn't double-count consumer spend and therefore metrics can be measured and compared across vastly different trade areas. It means no more over competitive retail clusters. It finds the opportunities hidden by current location methods and ensures none are missed across Canada. This leads to optimized retail networks with higher revenue and lower costs.