The Science & Craft of Storytelling: How to Make People Care | SXSW 2024
Автор: SXSW
Загружено: 2024-03-21
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Portuguese and Spanish language translations for SXSW 2024 Keynotes and Featured Sessions presented by Itaú
How can brands and leaders tell stories that inspire human connection and positive action, especially in these anxious and uncertain times? Cheryl Miller Houser offers tactics grounded in the science and craft of storytelling to make people feel part of something bigger than themselves and move them to laugh, to cry, to propel change. Participants from all sectors can apply these tactics to drive success in building brand loyalty, marketing, galvanizing employees, creating community, fundraising and more.
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