SKFstronger – Do not jeopardize reliable rotation, use genuine SKF products

Описание: The protection of trademark rights is essential to maintain a strong brand, and indeed SKF is firmly positioned as the leading manufacturer of rolling bearings to all industry areas, on all markets.

With regards to brand protection, SKF has a unique approach, built around preventing and protecting customers from buying counterfeit SKF products. The operational involvement and competence in product verification, raising awareness and removing counterfeit products from the market, is what makes SKF brand protection unique among trademark owners.

The fight against counterfeiting is everyone’s responsibility, join and learn how you can be involved! This session will give you concrete and applicable tools that you can use to protect your business and your customers. Can you afford not to join?

In this 1h recorded session you will get the chance to listen to Kjetil Eliassen, Brand Protection Manager, talk about how SKF works with Brand protection and the importance of using genuine products.


Company Description:
SKF has been a leading global technology provider since 1907, and our mission is to be the undisputed leader in the bearing business. We offer solutions around the rotating shaft, including bearings, seals, lubrication, condition monitoring and maintenance services. Today we are around 41,000 professionals working in 40 different industry segments in 130 countries. For more than 100 years we have helped shape the modern world as we know it today. We were there for the first moon landing, in the cameras used to take pictures from the surface. The bells in St Peter’s Square also ring because of us. Today, we are working closely with leading innovators. Wherever the world moves – in factories, on the road or towards the future – you will find us there. Read more on www.skf.com

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