Nativo First Impressions

Описание: Nativo's Eugene Cherny unboxes the Enterprise Ad Platform with Rob Beeler at Beeler.Tech. During this presentation, Eugene and Rob have a conversation about how publishers can architect the future of advertising by moving past a 'Crazy Glue and Duct Tape' approach to sponsored content to improve publisher site monetization withough sacrificing on efficinecy and user experience.

Jump to:
0:00 Intro
1:52 What does Nativo offer Publishers
5:10 The Consumer Experience
9:48 An Omnislot for content
10:42 Baby Steps Into Sponsored Content
11:27 Simplifying Creative Services
13:29 Increasing Engagement In-feed
14:10 Creative and Placement Optimization
16:27 Fully Immersive Ad Experience
17:08 Process Management & Creative Development
19:00 Streamlining Approvals and Sales
19:37 Integrating with the Publisher Site (seamlessly)
21:49 Campaign Management & Trafficking Sponsored Content
22:24 Selling First-Party Data & Attribution
27:15 Interactive Reporting
28:40 Recap
29:37 Diversifying Revenue Streams

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About Nativo
Nativo is the most comprehensive advertising technology stack, architecting the future of advertising through seamless and customizable integration that creates insightful storytelling at scale for brands, while also enriching monetization for publishers, commerce and more.