The metagame of marketing: Diego Lomanto, Chief Marketing Officer at WRITER

Описание: What if the key to success in the age of AI is forcing marketers to become more human, not less?

Season 4 begins with Diego Lomanto, Chief Marketing Officer at WRITER, who explores the intersection of human intuition and artificial intelligence in modern marketing. Diego shares his unique journey from coding as a teenager to becoming a leading figure in AI-driven marketing strategies.


Learn how Diego's experiences as a poker player have influenced his approach to marketing, and about his framework for "the metagame" - a deeper strategic layer that's crucial for success in AI-driven business environments. Diego dives into the paradox of AI, the three core principles for building AI-ready marketing organizations, and the role of AI in the future of work as an "organizational orchestrator."


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Check out our YouTube channel (   / @getwriter  ) to watch the full interviews. 


Learn more about WRITER at writer.com. (http://writer.com)  


FEATURED GUIDE: From adoption to agency: The business leader’s guide to agentic AI (https://writer.com/guides/adopting-ai/)


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2. Building with words: Retail storytelling with WRITER’s Ranjan Roy (https://writer.com/blog/humans-of-ai-...)
3. AI gets serious: A CMO’s take on the new reality at Cannes Lions 2025 (https://writer.com/blog/marketing-ai-...)

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Watch the full video interview on the WRITER YouTube channel (   / @getwriter  ) for bonus content and deeper insights.


Learn more about WRITER at writer.com. (http://writer.com/)