From Red Bull to Swiss MedTech: Adrian Hunn’s journey & the future of medtech

Описание: From a self-organised volleyball team to Red Bull marketing and the CEO seat — Adrian Hunn’s journey now powers Swiss MedTech.

What does it take to lead in MedTech today? In this leadership lab episode, Adrian Hunn, Director of Swiss MedTech, joins Maurice Thornton to unpack a career built on teamwork, curiosity and culture—plus a candid look at tariffs, talent, and the next wave of Swiss medtech.

You’ll hear:
✔️ How sport, military service & Red Bull shaped his leadership style
✔️ From trainee to leading global marketing at Sonova (and a Brian Adams story)
✔️ Why culture can make or break a move (Franke → back to medtech)
✔️ Becoming a CEO in dental implants, steering through COVID & exit
✔️ Swiss MedTech’s mission: networking, knowledge & impact (lobbying)
✔️ Tariffs, FDA/MDR, and why Switzerland remains a medtech powerhouse
✔️ Talent pipelines: apprenticeships, ETH/EPFL, and SAMD/AI momentum
✔️ Mentorship Minute: goals, curiosity, and knowing yourself

Chapters
00:00 Intro — Welcome to Leadership Lab
02:10 Early years: sport, teamwork & self-organised volleyball
06:50 Military leadership: leading 40 at 20
11:50 Studies: media/comm + history, business add-on
15:10 Red Bull: campus marketing & brand lessons
18:30 First role at Sonova (trainee → impact)
23:40 “Hear the World,” celebrity shoots & real responsibility
31:10 Mentors, momentum & creating your own opportunities
37:30 USA move: Chicago, North America leadership
43:30 Culture shock & learning at Franke
47:30 IMD EMBA — leadership stream & career reset
51:20 CEO in dental implants: scale, COVID, cash, exit
1:03:00 Director at Swiss MedTech — remit & strategy
1:10:00 Tariffs (39%), FDA vs. MDR, and practical mitigations
1:20:00 Talent & training: apprenticeships, ETH/EPFL, SAMD/AI
1:32:00 Why Switzerland is a medtech hub (precision + clinics)
1:38:00 Mentorship Minute — goals, curiosity, know yourself
1:41:00 Wrap & where to follow

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