Audi, BMW, and Mercedes 3D Billboard DooH campaigns
Автор: invidisXworld
Загружено: 2022-11-15
Просмотров: 149147
Описание:
German premium automotive brands promote their latest cars (Mercedes EQE, Audi Q4 etron and BMW M) with forced perspective campaigns on a 3d billboard.
Digital Signage has evolved from digital poster to video and motion graphics. A special form of motion graphics is forced perspective. invidis wanted to learn more about the boom of forced perspective and went to Seoul, Korea.
The COEX Artium at K-Pop square in Gangnam, Seoul is probably the most iconic forced perspective digital out of home installations in the world. The Samsung LED covers 1.620 m² of facade and consist of 31,000 10 mill pixel pitch Outdoor LED modules. The LED commissioned by Samsung in 2018 provides almost double UHD resolution, but most importantly - it is an L-shape digital canvas for forced perspective content.
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