2027 Cupra Born Reveal

Описание: ▪ The new CUPRA Born’s exterior design embraces the brand’s latest DNA with triangular CUPRA Matrix LED and integrated and illuminated CUPRA logo in the rear
▪ Interior evolves with higher perceived quality, especially thanks to new door panels, complemented by a larger digital cockpit and a redesigned steering wheel featuring physical controls
▪ The new CUPRA Born delivers electrifying performance with features that intensifies every drive, including an immersive interior sound, launch control, the new One Pedal Driving system, and wider tires for both 19’’ and 20’’ wheels
▪ The new CUPRA Born VZ – CUPRA performance at its fullest – will be available from launch, delivering 240kW, 0-100km/h in just 5.6 seconds and a benchmark electric range of around 600km

CUPRA continues to challenge convention with the new CUPRA Born. The brand’s first all-electric car evolves into a sharper, more emotional challenger, re-engineered to deliver a new striking design, improved interiors, and greater technology.

With a range of more than 600 kilometres, power outputs up to 240kW (326PS), and innovations such as Matrix LED lighting, the CUPRA Born strengthens the brand’s identity as an unconventional challenger brand.

Designed and developed in Barcelona, the new CUPRA Born will be produced in Zwickau, Germany. It embodies CUPRA’s progressive spirit, combining electrification with performance, sustainability with style, and digitalisation with emotion. Production will begin in the second quarter of 2026, with the market launch scheduled for the summer of 2026.

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Video Timeline
0:00 – Highlights
1:28 – Exterior
9:17 – Interior