5 Secrets to Winning PR Strategies Webinar
Автор: LexisNexis Nexis Solutions
Загружено: 2015-10-22
Просмотров: 258
Описание:
During this webinar, Robert Schrott explores five little-known research tactics that empower organizations to manage reputation, stay ahead of competitors and win new business:
1. Lay the groundwork: Understand the regulatory and legislative environment
2. Check for land mines: Review legal and litigation history
3. Get to know the individuals: Identify motivations and pain points
4. Interrogate opportunities: Uncover strengths, weaknesses, positioning
5. Monitor media: Gauge media coverage, share of voice, trends and customer sentiment
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