What is a Canonical URL in SEO and How Can It Help Your SEO? | Canonical Tag | CC Cyber Campus

Описание: The canonical tag, often referred to as a "rel=canonical" tag, is an HTML element used in the head section of a web page to indicate the preferred version of a URL when multiple URLs point to similar or identical content. It's primarily used in search engine optimization (SEO) to address issues related to duplicate content.


When search engines crawl different URLs with similar content, they may not understand which version to prioritize in their search results. The canonical tag helps to resolve this by specifying the preferred URL. Search engines then consider the specified URL as the canonical or authoritative version, consolidating the ranking signals for that particular page.


In essence, the canonical tag is a tool to prevent duplicate content issues and to guide search engines in understanding the preferred URL for indexing and ranking purposes. This can be particularly useful for large websites with similar or identical content accessible through multiple URLs.
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