Benoit Racle, Accor: Success is when brand vision translates into value for guests, owners and teams
Автор: HospitalityON
Загружено: 2025-12-19
Просмотров: 191
Описание:
Benoît Racle oversees Accor’s Premium brands portfolio as Global Brand President, leading Pullman, Mövenpick, Grand Mercure and Swissôtel. Together, these four brands represent more than 500 hotels and over 115,000 rooms worldwide, spanning key urban, resort and leisure destinations. Deeply embedded in the global hospitality ecosystem, they operate at the intersection of owners, operators, investors, designers and local communities. Rooted in strong brand heritages while continuously evolving to meet changing guest expectations, these brands play a strategic role in Accor’s value creation model, combining operational performance, asset attractiveness and long-term relevance in an increasingly competitive market.
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