How to Package Your Services So Clients Actually Buy

Описание: If you’ve been trying to be “affordable” and it’s only led to cheap clients and ignored proposals—you’re not alone.

In this AdobeMAX cut-down, you’ll learn value-based pricing: how to charge more, attract high-paying clients, and remove the friction that makes people ghost.

🚨 You're watching just a slice of the full session.
If you want to go deeper -
→    • Create Offers So Good People Feel Stupid S...  

What we’re going to learn:
• Why “affordable pricing” attracts cheap clients (and repels premium buyers)
• How to charge more by selling outcomes—not deliverables
• How to find an ideal client who can actually afford your pricing
• How to stop getting ghosted after proposals (reduce risk + increase certainty)
• How to speed up approvals with a clearer process (14 vs 30 days, revision limits)

In this episode:
0:00 Intro
0:42 What Makes An Offer Irresistible
2:00 Define The Dream Outcome
4:06 Identify Buyer Fears + Risks
5:50 Increase Certainty With Clear Assurances
6:40 “Discovery Call” vs “Kickoff Call”
8:03 Remove Risk With A Better Process
8:33 Add A Risk-Reversal Guarantee
9:20 Avoid Too Many Options
10:53 Offer Two Timelines (14 vs 30)
11:07 Set Revision Limits + Upsell Faster Delivery
11:43 Get Permission To Enforce Boundaries
12:29 Outro

👉🏽 Want more content? Join this channel for exclusive BTS, Workshops & Talks:
   / @thefutur  

📚 Resources Mentioned
Ideal Client Profile (ICP)
Outcome-Based Selling
Risk Reversal

🔗 Connect:
  / thechrisdo  

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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios