This Is The Edsel - 1957 introductory brochure reading - models, features, Ford car automobile auto

Описание: Published in 1957, this brochure announced a brand new car line from Ford--an entirely new line of cars with an entirely new brand, Edsel. Edsel was an immediate and huge success. Or... not.

"THIS IS THE EDSEL... never before a car like it. ... newest expression of fine engineering from Ford Motor Company." No time for complete sentences here--the excitement is just too great!

"The one car that can look you in the eye and say you never had it like this before." Huh? Never "had it" like this before? Had what? Oh, and this car is a little low to the ground to look me in the eye. Look me in the belt buckle perhaps.

To continue: "This is the Edsel and there has never been a car like it. Originality is clearly written in the elegance of its every line--from its bold vertical grille to the sweep of its low, wide flight deck.

Flight deck.

You sense this originality, too, in Edsel's effortless performance. And you command a new kind of automotive power--effortless, quiet, unsurpassed for flexibility and responsiveness.

The Edsel is the result of eleven years of planning and testing. Indeed, no new car has ever come to you with such a proved background--for example, more than 1,250,000 over-the-road test miles alone!

Concentrated in the Edsel is more than a half century of manufacturing experience and engineering skill of Ford Motor Company. But to really know how completely its designers have spurned the commonplace, you must drive it.

OK, all together now, "spurned."

And when you do you will know why Ford Motor Company has proudly named it after Edsel Ford, the son of its founder. In all its fresh new beauty and all its advanced engineering, this is...the Edsel!

Never Before So Much That's New.

Control Center Instrument Panel--Following aircraft practice, the Edsel instrument panel places instruments, controls, and operating warning lights in three parallel horizontal rows with every unit clearly visible--right within fingertip reach. It provides for integral mounting of optional accessories as well.

And here they are:

EDSEL CITATION...Convertible...4-door hardtop...2-door hardtop.

EDSEL CORSAIR... 2-door hardtop...4-door hardtop.

EDSEL PACER... 2-door hardtop...4-door hardtop...convertible...4-door sedan

EDSEL RANGER... 2-door sedan...4-door sedan... 2-door hardtop...4-door hardtop

And the EDSEL Station Wagons...4-door 9 passenger Bermuda...4-door 9 passenger Villager...
4-door SIX passenger Bermuda...4-door SIX passenger Villager...and the 2-door 6-passenger Roundup.